Privacy Policy

Last Updated: January 2026

Apples The Play ("we," "us," "our," or "Company") operates the applestheplay.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, phone number, and postal address when you voluntarily submit contact forms or sign up for our newsletter.
Technical Data: IP address, browser type, operating system, referring URL, pages visited, and time spent on pages.
Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
Usage Data: Clickstream data, search queries, and interactions with our content and affiliate links.

We do not knowingly collect data from children under 18 years of age. If we become aware that a child under 18 has provided us with personal data, we will delete such information immediately.

How We Use Information

We use the information we collect for the following purposes:

To operate, maintain, and improve our website and services.
To send promotional emails, newsletters, and marketing communications (with your consent).
To track affiliate links and commissions earned through casino referrals.
To perform analytics and understand user behaviour and preferences.
To comply with legal obligations and respond to lawful requests.
To prevent fraud, abuse, and enforce our Terms of Service.

Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience. We use the following types of cookies:

Essential Cookies: Required for website functionality.
Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
Affiliate Tracking Cookies: Track clicks and referrals to partner casinos.
Marketing Cookies: Used for retargeting and advertising purposes.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair website functionality. For more information, visit www.aboutcookies.org.

Third-Party Links

Our website contains links to third-party casino platforms, gambling operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in gambling activities.

Your interactions with partner casinos are governed by their respective privacy policies and terms of service. Apples The Play acts as an affiliate and does not control these third-party platforms.

Your Rights

Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

Right to access your personal data.
Right to rectification of inaccurate data.
Right to erasure ("right to be forgotten").
Right to restrict processing.
Right to data portability.
Right to object to processing.
Right to withdraw consent at any time.

To exercise any of these rights, please contact us using the details in the Contact Us section below. We will respond to your request within 30 days in accordance with legal requirements.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Retention periods vary depending on the type of data and the purpose:

Personal contact information: Retained until you request deletion or withdraw consent.
Affiliate tracking data: Retained for accounting and commission purposes (typically 7 years for tax compliance).
Analytics data: Typically retained for up to 26 months.
Cookies: Retained according to expiration dates specified in our Cookie Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Apples The Play
Email: privacy@applestheplay.co.uk
Website: applestheplay.co.uk

If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy was last updated in January 2026 and may be updated periodically. We encourage you to review this page regularly for any changes.